Note: Interviewed by Steve Geschwer, Psy.D.— Psychologist.
NEWS TIP -- Aug 29 -- Q: Which other tests do you consider as competition?
JB: Tests developed by Dr. Pepper Schwartz and Dr. Helen Fisher.
Q: Why are Drs. Schwartz and Fisher's tests special?
JB: For starters, both are bright and savvy. Dr. Schwartz, (Perfect Match) is a sociologist and Dr. Fisher (Chemistry) is an anthropologist. I am making a point of this because I am the ONLY clinician.
Q: Why is this important?
JB: Because for the past 30+ years as a practicing psychologist specializing in love and sexuality, I have been in the trenches, working with couples toward the goal of Lasting Love. The countless intimate hours I've spent over those years have been incomparably valuable in understanding the very heart and meaning of lasting love.
Q: Why do you believe this gives you an advantage in creating ButterfliesAgain?
JB: Drs. Fisher and Schwartz are researchers. I am sitting with struggling couples where the truth about love is constantly revealed. I read about couples endlessly. I merge newfound knowledge with my observations in creating software such as Butterflies. My perspective is strictly psychological. Also I believe that the Fisher and Schwartz' tests are based on attraction. I acknowledge the importance of attraction, but I stress having personality factors that fit well together as being the real key.
Q: What else is there that makes your test superior to your two nearest competitors?
JB: 1. My software is more engaging for the I-dating site subscribers, 2. It does not require a long time to complete, 3. The subscribers will relate to the test.