OPW -- Aug 17 --
Adaptation Dating, a company run by two 22 year olds, has launched three new UK casual dating sites today, on the White Label Dating platform. NaughtyOverForty, FilthyOverFifty and DirtyOverThirty (not suitable for work). Philip Harris has a background in graphic design and advertising and Thomas Fide has a film and media degree and is a web designer.
Mark Brooks: White labeling is taking off in the UK. 4 of the top 10 dating sites (per Hitwise, June '08) are sites run on white label dating platforms. But there still seems to be minimal white labeling competition in the USA. None of the top 25 are white labels (per Hitwise, June '08) (Disclosure: WLD is a client of Courtland Brooks and OPW sponsor)