Dating Sites Hang On Despite Increasing Competition

IDG SERVICE -- Sep 23 -- Owners and companies running dating Web sites are meeting Monday and Tuesday at the Internet Dating Conference in London to discuss challenges in their industry. The top dating sites in the U.K. for June were PlentyofFish, followed by Meetic, Match.com, Gaydar.co.uk and GirlsDateForFree, according to comScore. In North America, the top sites in June were PlentyofFish, Singlesnet, eHarmony, Match.com and Yahoo Personals. The number of page views for dating sites are falling, and people are spending less time but revenues are growing. The main revenue model is subscription. Other dating sites are offering premium services used by traditional matchmaking companies. A site in China, Zhenai, charges $200 a year for access to its online site and team of match matchers who work with singles over the phone. That's far less than fees charged by traditional matchmakers, which can cost $5,000 or more a year, said Mark Brooks, who runs a consultancy focusing on social networks and dating sites. FreeDating.co.uk is free, and makes money by showing ads. It's the same model used by PlentyofFish, a relatively simple site that debuted in 2003 and has surged to the top spot in the U.S. and U.K. markets. FULL ARTICLE @ PC WORLD

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