Finding Love Is Still Worth The Investment

WASHINGTON POST -- Sep 24 -- Today an estimated 120,000 marriages a year result from Internet matches, according to Online Dating Magazine. The population of U.S. singles 15 and older (the Census Bureau's age cutoff) grew to 119.9m in 2007 from 100.9m in 2000 and 86.8m in 1990, according to census data. The U.S. online dating market totaled $649m in revenue in 2006, according to Jupiter Research, and is expected to reach $932m by 2011. Economists say it's not that people are spending more on dating, they're just willing to spend it differently. "Before they were spending money in bars " says Emir Kamenica of the University of Chicago. Now, he says, at least some of that money goes to dating services. FULL ARTICLE @ WASHINGTON POST