STARTUPS.CO.UK -- Sep 10 -- White labelling is one idea which has taken off in recent years – selling your product to a larger business so it can slap branding on it and call it its own. The best thing about it is that white labeling can work for any product or service, from cornflakes to cakes to software. It has even worked for dating websites – whitelabeldating.com provides the software, membership database, and technical support, you provide the brand. In 2005, the white label market was worth £29.2bn, and it's predicted to exceed £36bn by 2011.
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