ROCKY MOUNTAIN NEWS -- Oct 27 -- Rich Barton founded Expedia.com in 1994 and Zillow.com in 2006 and learned a few lessons along the way. "If it can be known, it will be known. If it can be rated, it will be rated. If it can be free, it will be free." Those three are true now, Barton says. "There are only a couple words in marketing that work every time. Free is one of them." He pointed to plentyoffish.com a free dating site that is taking over the dating world.
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