Guardian To Build Revenue Via Online Dating Strand - Online Personals Watch: News on the Online Dating Industry and Business

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Ross Williams

The Guardian is a great brand for online dating and it's good to hear they're planning on doing more with it.

There's a great opportunity for cross-selling to affluent dating, senior dating and gay dating sites.

It's good to see brands realising the value of online dating compared to traditional advertising revenue - online dating gives brands a guaranteed revenue stream which, within a few months, will surpass any revenue from the equivalent advertising space.


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