MARKETING WEEK -- Nov 6 -- Guardian News & Media is planning to build on its online dating and travel strands and develop its ecommerce offering as part of a strategy to increase digital revenue. Commercial director Adam Freeman says that while the downturn is affecting a lot of client sectors, online dating continues to do well. "We're working on putting further investment around Soulmates, increasing its scale and awareness," he says. "Right now we've got over 95,000 members."
The full article was originally published at Marketing Week, but is no longer available.
The Guardian is a great brand for online dating and it's good to hear they're planning on doing more with it.
There's a great opportunity for cross-selling to affluent dating, senior dating and gay dating sites.
It's good to see brands realising the value of online dating compared to traditional advertising revenue - online dating gives brands a guaranteed revenue stream which, within a few months, will surpass any revenue from the equivalent advertising space.
Ross
Posted by: Ross Williams | Nov 08, 2008 at 07:35 AM