DATING AD NETWORK -- Nov 6 -- Iovation is geared to fight online fraud in many industries, including Dating. It performs more than three million daily fraud checks for its customers. Greg Pierson, founder and CEO of Iovation, explains the technology and shares his vision
Q: How your technology helps fighting scam and fraud in the dating business?
A: Our patented fraud management technology focuses on the reputations of physical Internet devices. The reputation service identifies computers and accounts that have a history of fraudulent and abusive behavior, and exposes hidden associations between devices and accounts within a given network.
Q: What other industries and online communities benefit from your services?
A: Because many of today's fraudsters are diversifying their operations and working with their peers across multiple industries, we believe working together within and across industries to combat fraud and abuse strengthens online businesses' overall fraud management capabilities.
Q: Some people are concerned that tracking technologies jeopardize online privacy. What do you tell them?
A: Our device-based fraud management service protects individuals' privacy by not requiring any personally identifiable information (PII). All information we provide to our customers is relative to the Internet device, itself, not the individual.
Q: Is there a way to white-list a used computer someone bought on eBay, or when several people use same PC in a public location? How do you handle such scenarios?
A: Yes. iovation's Device Reputation Authority fraud network has the functionality to make exceptions on computers that have fraudulent evidence placed on them. Also our customers also have the ability to choose what type of fraudulent or abusive evidence they want to act on
Q: How do you see the future of the fraud and abuse management?
A: Unfortunately, today's online fraudsters can easily and readily change identities at will to perpetrate online fraud and abuse. We believe that one of the strongest countermeasures against organized fraud is to collaborate with your peers and across industries to combat more sophisticated forms of fraud and abuse.
The full article was originally published at Dating Ad Network, but is no longer available.