NMA.CO.UK -- Nov 13 -- The 30-minute test will take users through 56 questions, some based on images. Early results show 88% of members were completing the test. Earlier this year eHarmony launched a compatibility-matching product following a research partnership with the Oxford Internet Institute.
The full article was originally published at NMA.co.uk, but is no longer available.
Mark Brooks: 20-30 minute tests are ideal. Users are less likely to answer accurately much beyond a 30 minute test. They get bored and start rushing through. Having interesting questions helps.
Match UK
"Our new personality test is game-changing," says Stockwood. "It really sets us apart from the competition. It's the biggest product innovation we've made in five years. We want to give people the best range of tools to be successful in love and this will help them."
Jason Stockwood, great bandit!!!
The new personality test of Match UK is the same as ............. Chemistry's test!!!
There is no innovation using Chemistry's test. (I know because I had just taken the test using a fake profile, I have some screeshots.)
I remember I had seen two draft papers from Chemistry:
The first clearly shows:
a) that Chemistry has a low successful "1.2.3 MEET in person step-by-step process", low successful first meeting rate for its members.
b) its matching method only reported early stage attraction between prospective mates and after the first meeting; in some persons attraction reduces its level OR worse even, morphs/metamorphoses to rejection.
The second shows:
a) the high serotonin type (Builder) who is attracted to people like themselves and the high dopamine type (Explorer) who also is attracted to people like themselves, could be looking for a LONG term romantic relationship.
and
b) the high estrogen Negotiator who is attracted to the high testosterone Director and vice versa, could be looking for a SHORT term romantic relationship.
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
[email protected]
Posted by: Fernando Ardenghi | Nov 17, 2008 at 11:08 PM