NMA.CO.UK -- Nov 13 -- The 30-minute test will take users through 56 questions, some based on images. Early results show 88% of members were completing the test. Earlier this year eHarmony launched a compatibility-matching product following a research partnership with the Oxford Internet Institute.
The full article was originally published at NMA.co.uk, but is no longer available.
Mark Brooks: 20-30 minute tests are ideal. Users are less likely to answer accurately much beyond a 30 minute test. They get bored and start rushing through. Having interesting questions helps.