OPW -- Dec 23 -- Why don't more dating sites make money from banner advertising? I
think its because dating site users are very focused on what they are
doing. Even more so than on social networks which have notoriously low
click through rates. Watch this video to see what I mean. - Mark Brooks
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Lack Of Advertising on Dating Sites?
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Comments
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Merry Christmass, Mark!
"...I think its because dating site users are very focused on what they are doing..."
And, why spend $5.00 to bring them to your site, only to send them off again for 35 cents?
Posted by: Sam Moorcroft, ChristianCafe.com | Dec 25, 2008 at 09:13 AM
I think dating sites have lot of potential because they have a lot of informations on their visitors ( socio-demographic like age, location, marital status; tastes; sexual behaviour, and much much more ) but maybe the single person have lower interest for advertisers as they have a lower income than a couple.
Posted by: Peters | Dec 25, 2008 at 11:33 AM
The other issue is why ruin a nice aesthetic with banner ads about cell phones or nutrional supplements or finance offers or whatever? (Paid) dating sites make their money via subscriptions, not ads. Why clutter your site for a small percentage increase in revenue and turn off a ton of your members at the same time?
There are ways to capitalise on the demographic data of your members besides flashing annoying ads at them while they search for that special someone.
Look at our nice, warm Cafe-style aesthetic. Then, imagine ads all over the place. A key competitor has this. We think that's great and want to encourage them to continue doing that - the more ads, the better (for us)!
Posted by: Sam Moorcroft, ChristianCafe.com | Dec 25, 2008 at 03:29 PM
Major resistance from agencies, will take a few years of "education" and selling them on the idea for real uptake.
Posted by: Markus | Dec 25, 2008 at 07:22 PM
The best way to earn extra money on a dating site is to sell text link ads rather than banner ads. Text links from dating sites carry a lot of link juice and are not intrusive to your viewers.
Posted by: Gay Personals | Dec 29, 2008 at 10:04 AM
Good point. Besides making money, ads also allow exchanging leaving visitors for fresh traffic. It brings extra traffic at no cost. Of course every site has its own design guidelines, ad policies, etc., but when used correctly banner ads can serve very well. Several users of our banner networks reported 10-15% increase in traffic and revenue.
Posted by: Andrey Malygin | Jan 06, 2009 at 09:35 PM
I see your point Markus.
Just where to get started with Banners that really work.
I am willing to try anything to get mor people to my site
Posted by: Mike | Oct 31, 2009 at 10:19 AM