SUN MEDIA -- Jan 29 -- Ashley Madison, the dating service for cheaters, is crying foul after its Super Bowl commercial was rejected by CTV without providing any explanation. The commercial itself is available for viewing at www.ashleymadison.net/canada.mov. "I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol," said Noel Biderman, president of Ashley Madison. FULL ARTICLE @ TORONTO SUN
"I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol"
Yes, that's because an advert attempting to influence what choice of wine or beer my wife and I will drink is a normal and socially acceptable practice! I don't hear many court cases involving choosing Beer A over Beer B. On the contrary, as for the incidence of adultery cases reaching court.... hmmm somewhat higher methinks!
I would agree with Said - there's no way they'd expect a national broadcaster to accept that commercial. It was a tremendously low cost budget production so probably suited for viral and online.
I wouldn't want to be Noel Biderman, standing before his Maker some day, explaining what he did with his life on earth: "Well, actually, I helped destroy families, Lord. And, I made a lot of money doing it."
Hi Jeff,
I found you! Wow, it's many many moons since our last chat and it seems that lots has changed for you as well.
I am going to Rio for a visit (from Melbourne, Australia) in about 4 weeks and would love to see you (if you are still there!).
Please find me on www.monash.edu.au (Learning Skills) or ask MES for my email address, I think this is too public a site for me to write my contact details.
Um beijo enorme,
Mara (I'm using my maiden name now)
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Wow, they are making it harder for people with no conscience to make money from breaking up families. Our collective heart bleeds.
Posted by: Jeff Strank | Jan 29, 2009 at 07:50 PM
"I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol"
Yes, that's because an advert attempting to influence what choice of wine or beer my wife and I will drink is a normal and socially acceptable practice! I don't hear many court cases involving choosing Beer A over Beer B. On the contrary, as for the incidence of adultery cases reaching court.... hmmm somewhat higher methinks!
Reality check needed here!
Posted by: Brian Gray | Jan 30, 2009 at 05:48 AM
i suspect that they knew all along that the ad would be rejected and that this was a PR stunt from the outset. smart...
Posted by: Saïd Amin | Jan 30, 2009 at 02:16 PM
I would agree with Said - there's no way they'd expect a national broadcaster to accept that commercial. It was a tremendously low cost budget production so probably suited for viral and online.
Posted by: Ross Williams - WhiteLabelDating.com | Jan 30, 2009 at 03:05 PM
I wouldn't want to be Noel Biderman, standing before his Maker some day, explaining what he did with his life on earth: "Well, actually, I helped destroy families, Lord. And, I made a lot of money doing it."
What an awful legacy.
Posted by: Sam Moorcroft, ChristianCafe.com | Feb 01, 2009 at 03:18 PM
Hi Jeff,
I found you! Wow, it's many many moons since our last chat and it seems that lots has changed for you as well.
I am going to Rio for a visit (from Melbourne, Australia) in about 4 weeks and would love to see you (if you are still there!).
Please find me on www.monash.edu.au (Learning Skills) or ask MES for my email address, I think this is too public a site for me to write my contact details.
Um beijo enorme,
Mara (I'm using my maiden name now)
Posted by: Mara Reifman | May 25, 2009 at 04:35 PM