PR WEB -- Jan 29 -- In response to the tremendous surge in online traffic at the start of the New Year, Date.com is now free in India. "In India, there is a long standing culture of matrimony which is similar in nature to online dating," said Date.com CEO Meir Strahlberg. "We've found that the new generation, which is wired and technologically advanced, is embracing online dating as opposed to working with matchmakers." FULL ARTICLE @ PR WEB
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When i first started I had 60,000 users from india, 1000 of which were women of which 500 were escorts and 200 where not real but instead someone trying to get back at women. My phone would ring off the hook from indian police...
Posted by: Markus | Jan 30, 2009 at 12:16 PM
ha, yea, ditto here with an ad campaign we ran in india years back (minus the phone calls). getting profiles in india is easy; getting good ones (that convert and are female) is another story. date.com is gonna be screening tons of profiles and getting little for their efforts. the word "date" doesn't resonate in india where matrimony is the name of the game. using matchmaker.com would have made more sense.
Posted by: Saïd Amin | Jan 30, 2009 at 12:42 PM
It's true that matchmaker is certainly a great brand for India. We also launched Matchmaker.com for free in India.
However, since Date.com has much more traffic than Matchmaker.com (in India) we decided to do the press release for that site (first).
Apparently the word "date" must be resonating with someone in India as Date.com receives a ton of type in traffic and profiles from there :)
Posted by: meir | Jan 30, 2009 at 02:45 PM
greetings meir.
almost any name could generate traffic in india; after all, it's india, home to a whopping 60 million plus online. i wonder what the ratio of male/female is for industry leaders like shaadi compared to date.com. probably a sausage fest all around. i imagine that the ability to create a profile for a friend or family member helps boost female registrations.
imho, if eventually looking to go subscription with both sites, i would hang my marketing/pr efforts on matchmaker.com.
Posted by: Saïd Amin | Jan 30, 2009 at 02:59 PM
ha, yea, ditto here with an ad campaign we ran in india years back (minus the phone calls).
Posted by: free online dating | Feb 01, 2009 at 07:41 AM
We've banned India for years now (same with China). We quickly tired of the abuse..
Posted by: Sam Moorcroft, ChristianCafe.com | Feb 01, 2009 at 03:33 PM