DM NEWS -- Jan 26 -- "January and February are usually the best times of the year for online dating sites", said Sam Yagan, co-founder and CEO of OkCupid.com, a free online dating service. According to Datran Media, for new customer acquisition in the dating category, spending spikes in late Jan and early Feb by an average of 18%, and there is a 10% increase in conversion rate from click to Free Trial sign up. Match.com is debuting a new free dating site DownToEarth.com which is based around the RealRatings technology system. "People will pay for online dating, but this is a good way for people who are looking to test the waters and see if this is something that they like," explained Mandy Ginsberg. OkCupid.com is running various promotions, including user meet-ups and contests, as well as introducing the ability to create personality quizzes about relationships and dating. FULL ARTICLE @ DM NEWS
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