Match.com Expands Portfolio

PR NEWSWIRE -- Jan 15 -- Match.com, today announced the launch of DownToEarth.com, a free online dating site. DownToEarth.com's pioneering RealRatings system that encourages daters, after meeting in person, to rate the accuracy of the information provided in the other person's profile.

The full article was originally published at PR Newswire, but is no longer available.

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Comments

[Fernando Ardenghi]

"DownToEarth.com's pioneering RealRatings system that encourages daters, after meeting in person, to rate the accuracy of the information provided in the other person's profile."

Chemistry has been using a similar feature since 2005 and after meeting in person:

* initial attraction reduces its level or worse even morphs to rejection!
* less_is_more_effect:
"Less Is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt" (2007)
http://web.mit.edu/ariely/www/MIT/Papers/less.pdf
"Abstract
The present research shows that although people believe that learning more about others leads to greater liking, more information about others leads, on average, to less liking. Thus, ambiguity—lacking information about another—leads to liking, whereas familiarity—acquiring more information— can breed contempt. This less_is_more_effect is due to the cascading nature of dissimilarity: Once evidence of dissimilarity is encountered, subsequent information is more likely to be interpreted as further evidence of dissimilarity, leading to decreased liking. The authors document the negative relationship between knowledge and liking in laboratory studies and with pre-and postdate data from online daters, while showing the mediating role of dissimilarity."

I think a low percentage of persons will reach the meet_in_person stage.

How DownToEarth.com could know if it was true that a person had met_in_person with other before rating? (to avoid malicious ratings)

Is DownToEarth intended for USA only?
Anyway anybody could make/create a fake profile.
Does DownToEarth not check IP addresses?

DownToEarth's free users are paying with time.
DownToEarth is only a tool to leverage Chemistry&Match, to try to increase their paying members.

Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
[email protected]