PR NEWSWIRE -- Jan 5 -- Meetic will focus on profitability in 2009. Meetic allocated ~15m Euros exceptional ad expenditure in 2008, mainly for offline branding to increase the profile DatingDirect, Neu.de and the matchmaking service MeeticAffinity. The Group is confident that it will gain a significant share of the European matchmaking market in 2009 and generate EBITDA margin of 20% to 25%. In '08 the Group disposed of its Chinese operations (eFriendsNet, Yeeyoo). Investments in Latin America, which are currently marginal, will be maintained.
The full article was originally published at MSN Money, but is no longer available.
Mark Brooks: Search and communication features are not enough for paid dating services now. You need to differentiate by improving and branding your 'matchmaking' technologies. That's how you can differentiate and charge a premium. Create a black box with magical matchmaking services. Find a camera friendly spokesperson.
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