INC MAGAZINE -- Jan 8 -- Plentyoffish is on track to book revenue of $10M for 2008, with 50%+ profit. Frind can be disarmingly frank. Yahoo, he says, is "a complete joke," Google is "a cult," and Match is "dying." Mark Brooks, a marketing consultant who has advised Frind since 2006 said "I've never known anybody so competitive. He always says exactly what he thinks." Frind made just $5 in his 1st month but by the end of the year he was making $3,300 a month, largely by selling ads to paid dating sites. From March to Nov' '03 he expanded from 40 members to 10,000. By 2006, Plentyoffish was serving 200m pages/mo. In 2008 he rented an office and hired 3 people. Frind estimates, based on exit surveys, that the site creates 800k successful relationships a year. FULL ARTICLE @ INC MAGAZINE
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Hello does anyone know how PlentyofFish is making so much money? If its a free site how is he making 10 Million this year? Im really confused and would like to learn more about this business. They said he was making $3,300.00 from selling ads to dating sites, what does that mean?
Posted by: Rodney Walker | Jan 09, 2009 at 08:31 AM
He gets paid with ads from google. Additionally, paid dating sites give you a cut of the profits if you refer new users to them by placing ads on your website. These ads are called affiliate ads and they track where traffic and users originate and pay back the owner of that website. If Match or Yahoo Personals fails, then Markus won't make any money ironically.
Posted by: Aragorn | Jan 09, 2009 at 11:30 AM