SAÏD AMIN -- Jan 20 -- PeopleMedia landed a sweet biz dev deal with the syndicated Steve Harvey Morning Show. Local radio is huge for reaching African-American consumers and attracts some $805 million/year from marketers. According to ROI Media Soultions/Arbitron (2007), radio leads African Americans' daily time spent with media.
The full article was originally published at Said Amin blog, but is no longer available.
