NIELSEN WIRE -- Feb 11 -- A Nielsen analysis of ad expenditures by online dating sites shows a significant year-to-year increase since 2003. The top advertiser among online dating sites is eHarmony. Through the first three quarters of 2008, the site spent more than $93m, almost twice as much on advertising as Match.com ($45 million-plus). Chemistry.com placed third with more than $28m in ad expenditures.
The full article was originally published at Adweek, but is no longer available.
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