Deciding To Ditch A Successful Ad Campaign

THE WALL STREET JOURNAL -- Feb 23 -- eHarmony's successful five-year ad campaign was bringing in millions of users and was so well-recognized that "Saturday Night Live" parodied it. But eHamorny's CEO Mr. Waldorf worried the format – which featured several daters per ad talking about the site – might be too superficial. He wanted a way to focus more closely on individual couples. He considered new commercials that featured one couple per ad talking in-depth about their relationship. FULL ARTICLE @ THE WALL STREET JOURNAL

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