THE WALL STREET JOURNAL -- Feb 23 -- eHarmony's successful five-year ad campaign was bringing
in millions of users and was so well-recognized that "Saturday Night
Live" parodied it. But eHamorny's CEO Mr. Waldorf worried the format – which featured
several daters per ad talking about the site – might be too
superficial. He wanted a way to focus more closely on individual
couples. He considered new commercials that featured one couple per ad
talking in-depth about their relationship. FULL ARTICLE @ THE WALL STREET JOURNAL
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