MARCPORCELLI.COM -- Feb 2 -- There's more inventory available at affordable CPA and CPM rates today than in recent years. A few large online dating sites have been successful with performance marketing but they have not been as active recently, which has shifted the market share landscape in the last several months. Sites that were not as active in the performance network space are now benefiting. Top online dating sites are in a current throttled or even neutral state. No one is really promoting aggressively, and the traditionally larger dating sites are so focused on partnership portal marketing that they are not utilizing performance networks. In addition to all of this, there has been a huge lack of innovation when it comes to acquisition and retention in the space.
The full article was originally published at MarcPorcelli.com, but is no longer available.
Mark Brooks: So we need to innovate more to entice users to be more brand loyal and stick around longer, and we need to use performance networks. I get it. But why are dating services shying away from performance networks? Are they tiring of dealing with the burgeoning number of fraudulent affiliates? How can these problems be overcome to re-reveal profitable affiliate performance channels? Your comments please.
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