RESEARCH BRIEF -- Feb 23 -- According to MEF's recently released report "Top Ten 2009 Mobile Entertainment trends" mobile advertising will not "take off." 2009 will be the year that mobile video really takes off. Nielsen estimates that 10.3m mobile phone subscribers, 5% of the cell phone population, access video via their phone each month. M:Metrics' most recent survey shows that just 7.5 million users watched video in a given month.
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