Recession Hits Paid Sites Hard

PARADIGM SHIFT -- Feb 26 -- Rubicon ad network is reporting a 40% drop in Dating CPM’s. Now that Valentines day is over  I’ve seen massive swings in signups and paid sites are cutting back even more dramatically and payouts are going way down. In this last week Plentyoffish has been less than 1% way from having more market share than the #2 and #3 players combined in the US.  Plentyoffish hasn’t really grown much this month, we just haven’t lost traffic like many others.

The full article was originally published at Paradigm Shift, but is no longer available.

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Comments

[Ross Williams - WhiteLabelDating.com]

Mark - should you be reporting a headline like that, taken from a promotional blog by Markus, to be listed as news?

The recession hasn't hit paid sites hard - at least, not the major sites.

We've seen 15% revenue growth per month over the last three months and from speaking with Match, Meetic and the other main players it's a similar story.

In this environment it's sites like PoF, who rely on advertising and are having to work harder to sell advertising for less money to keep going.

Headlines like this one can give the wrong impression.

[Matthew Pitt - The Dating Lab]

Mark - I totally agree with Ross, most major paid sites are delivering their highest ever revenues currently and significant y/y growth and this headline is therefore not only misleading... it is plain wrong.

Online advertising revenues have gone through the floor and free sites that rely on advertising to survive are really suffering at present and many will fail to survive.

Headlines should grab attention I agree... but for the right reasons!

All the best

Matthew

[Markus]

That is complete BS, find me a SINGLE publically traded dating site that showed a year over year increase in dating site revenues in north america.

"We've seen 15% revenue growth per month over the last three months and from speaking with Match, Meetic and the other main players it's a similar story."

[alanya]

Mark - I totally agree with Ross, most major paid sites are delivering their highest ever revenues currently and significant y/y growth and film izle this headline is therefore not only misleading... it is plain wrong.

Online advertising revenues have chat gone through the floor and free sites that rely on advertising to survive are really suffering at present and many will fail to survive.

Headlines should grab attention I agree... but for the right reasons!

All the best

Matthew