The Mature Dating Game

HARVARD MAGAZINE -- Feb '09 -- Increasingly, those 45-55 are meeting online through sites like Match, eHarmony and Y! Personals. Those 45+ comprise the fastest growing segment on PerfectMatch.com, and at PlentyofFish.com, where they tend to log on and stay on more often then younger users says CEO Markus Frind. "They are more committed to the dating process." Internet dating creates 'a bit of the kid in the candy store mentality.' But the anonymity can prompt some socially undesirable behavior such as misleading photos, married people posing as singles, and outright scams. Database matching relies on input from candidates who list their preferences. But Dawn Touchings, president of The Right Stuff, an 'introduction network' that caters to ivy leaguers, says "Many of th people who meet on our site tell me the person they are compatible with did not fit any of the categories they set." FULL ARTICLE @ HARVARD MAGAZINE

Mark Brooks: As a student I worked at the Simi Valley Ford dealership selling cars one summer. Seasoned salespeople liked to remind me that 'buyers are liars.' I refuted this but it seems strangely relevant in the dating space. Our buyers are liars, only insofar as they really don't know what they are looking for. Beyond the basic showstopper questions, don't we go a bit far by asking so many questions and offering up so many search filters?

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