COMPUTERWORLD -- Feb 13 -- The biggest barrier to entry in the online dating business is "inventory". It's a chicken and egg problem - and one reason why newcomers need at least $10m to start their own online dating business and compete against the big guns today, according to Mark Brooks, editor of onlinepersonalswatch.com. Prospective online dating entrepreneurs can buy a plug-and-play online dating site, complete with inventory, through WhiteLabelDating.com, a hosted service provider. "You put your brand onto it, and you market it. We do everything else," says Ross Williams, CEO of the UK-based company, which claims to host 2,500 participating sites and 1m registered users worldwide.
The full article was originally published at Computerworld, but is no longer available.