BUSINESS WEEK -- Feb 6 -- In December, free sites accounted for ~25% of all traffic to the top 10 U.S. dating sites, up from 15% a year ago, according to Hitwise. During the second half of 2008, PlentyofFish was the most-trafficked dating site in the U.S., according to Hitwise. "We are going to double our staff this year," said Markus Frind, CEO of PlentyofFish.com. "The economic downturn doesn't affect me." OkCupid.com says growth picked up in Sep, as the economic decline accelerated. Some paid sites are getting hurt more than others. Traffic to Yahoo Personals fell 15% in Dec from a year earlier, according to Hitwise. In the same period, eHarmony's traffic dropped 61% and True.com's tumbled 68%. At the same time, traffic to Match.com jumped 31% while Singlesnet.com's traffic rose 16%.
The full article was originally published at Business Week, but is no longer available.