ONLINE MEDIA DAILY -- Mar 13 -- Last Nov, Tatto Media promised to nix the "My Luv Crush" campaign, which allegedly tricked people into signing up for a paid horoscope. The company didn't keep that promise and greed to pay $500,000 to settle a new complaint accusing it of continuing to run My Luv Crush ads on sites like Facebook, PerfSpot.com and True.com. Tatto Media ran banner ads that were "styled like email inboxes" and contained messages telling people that a friend had a "crush" on them. Clicking through takes users to a page titled "My Luv Crush" with a "countdown clock" and a message stating: "Hurry! Your Love is waiting. Eventually, users are asked to enter a cell phone number, at which point they agree to purchase horoscope subscriptions for around $10 a month.
The full article was originally published at Media Post, but is no longer available.
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