WSJ -- Mar 6 -- PlentyofFish announced plans to add a pay option aimed at customers who want to show that they’re serious about meeting someone. In a February report, Sanford Bernstein analyst Jeffrey Lindsay called it “the most successful of a new generation of ‘free’ or advertising-supported dating sites,” and one whose growth could pose a “Craigslist-like disintermediation” threat to established players like Yahoo Personals and IAC’s Match.com. PlentyofFish’s approach to a paid option is different from Match and Yahoo Personals, which charge users when they sign up or attempt to contact someone. “Paid sites monetize on impulse,” Markus Frind wrote on his blog. “PlentyofFish is going to monetize on user intent. I believe we will have far more members that are serious than paid sites.” FULL ARTICLE @ WSJ
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