IVEY INTOUCH MAGAZINE -- Apr 3 -- “Tele-personals,” known today as Lavalife, is one of the world’s oldest online dating services. The founding partners started out dabbling in the business of celebrity voice tapes for answering machines. They developed “Tele-classifieds" and soon found that personal advertisements had the most potential. Today, Lavalife offers its voice, Web and mobile services in more than 60 markets across the U.S., Canada and Australia. Sam Moorcroft discovered online dating services when he found himself single and unemployed in Toronto in the late 90s. He created ChristianCafe.com. The key to the success of ChristianCafe.com was filling a niche in the market. ChristianCafe.com has grown into a multi-million dollar operation, and is now celebrating its tenth anniversary online.
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