XBIZ NEWS REPORT -- Apr 13 -- eHarmony.com says it has a "scientifically proven system" to match its customers with appropriate partners but, according to a lawsuit, it has no such system. The suit, filed at U.S. District Court in Los Angeles on Friday, seeks class-action status and alleges that because eHarmony has no matchmatching system, consumers are oftentimes hooked up with scam artists. eHarmony spokeswoman Pamela Holmgren said that the accusations by the pair are bogus but would not elaborate.
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Mark Brooks: The science of matchmaking is an emerging science that stands to socially redefine the mating process. Its an extremely important realm of science that is in its infancy. Lets give this new branch of psychology/sociology/ anthropology the best chance possible. Academics need to work together and in tandem with dating sites to build this branch to deliver on its full potential. A happier society, through better matchmaking.