OPW -- Apr 10 -- Spark Networks has acquired Engage.com. The deal had been in process for several months. No details have been released as yet. Engage is headed by Suneet Wadhwa (formerly the co-founder of Snapfish.com, Harvard MBA) and Trish McDermott (formerly VP Romance at Match.com). The site allows users to become virtual matchmakers and match members. It's great theory, but the site has never really taken off. Traffic tanked from 300k monthly uniques in May '08 when they ran out of money and switched off the ad buys. See Compete graph. Now they are at 50k uniques a month, which isn't many more uniques than this blog gets. Where will Spark take Engage? Its a decent domain, but the site needs an overhaul. The concept was good, but the viral effect that they were hoping for didn't kick in with their implementations. Do people really want to be matchmakers? Yes, but very very few people, and they tire quickly, especially if they are not rewarded consistently. I'm fascinated by Engage. I hope Spark gets a new launch right, and it doesn't end up locked in a boardroom quagmire. The site has potential. - Mark Brooks
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please delete my full account from this site that is all I want you to do
Posted by: carolyn brown | Jun 29, 2009 at 12:26 PM