JENN RUBIN -- March '09 -- SpeedDate.com sets up members on three-minute chat sessions. Daters can converse via webcam or IM. If both vote “yes” after the introductory conversation, the site allows them to continue communicating. The company claims to have hosted more than 30m online speed dates since its launch in 2007. Mark Brooks of Online Personals Watch, calls online and real-world speed dating services “complementary.” “I think real-world speed dating will tend to grow as a consequence of the online speed dating companies, creating more awareness on the concept of speed dating, Match and eHarmony should be learning from SpeedDate.com’s platform. I think they need to add similar functionality to their sites” he says. Dating expert Renee Piane agrees that Match and eHarmony will eventually have to rethink their site strategies in order to stay relevant in the communication age. FULL ARTICLE @ JENRUBIN.COM
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