Love Is In the Air - Online Personals Watch: News on the Online Dating Industry and Business

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Eddy Ankrett

Interesting to see the UK dating business is set to keep growing and on a personal note, as Chairman of Dateline ( The UK’s oldest and most established Dating brand ), I am pleased that the industry is at last driving the process more to what the consumer wants, and that is more security and verification. It’s very good to see what EHarmony and Parship are doing but Dateline Platinum takes this one stage further with our unique “home visit verification”. This we believe is where the online dating business should and will go and believe the consumers “want it”. Cost of acquisition and life time value is the key to dating and to get the best out of the clients we need to offer them a better service and verification which they want.

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