NEW MEDIA AGE -- Apr 23 -- Since the onset of the recession in September 2008, online dating sites have been attracting new users like they were going out of style. In the UK, traffic to online dating sites grew 13% between September 2008 and February 2009, to attract just shy of 5m visitors and a reach of 13% of the total UK online population. The appetite for love apparently has been re-ignited from the ashes of consumer-capitalism, and continued site growth is expected into 2009. The most popular online dating property is currently Meetic, which attracted an unduplicated 1.4m visitors in February in combination with newly acquired Match.com.
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