PR NEWSWIRE -- June 8 -- IAC has closed the transaction pursuant to which Match.com exchanged its European operations for a 27% equity stake in Meetic and a euro 5m promissory note. The deal closed on June 5th, 2009.
The full article was originally published at PR Newswire, but is no longer available.
Mark Brooks: Meetic now owns Match Europe, and Match has its arms around Meetic. Meetic will promote Match brands in the Nordics, Meetic in continental Europe and DatingDirect in the UK. The databases will be merged.
Also worth highlighting the fact that IAC can acquire Meetic in the future at an agreed rate and Meetic will be staying out of south america. Are you sure they'll be promoting the DatingDirect brand in the UK instead of the Match brand? Also interesting that the MSN deal is for the Meetic brand in the UK I believe.
Posted by: Ross Williams | Jun 10, 2009 at 04:51 AM