MARKETING VOX -- July 6 -- Borders UK runs Happily Ever After, a service for single customers looking to meet other singles with an interest in books. According to The Bookseller, for an introductory period the monthly membership fee is approximately $1.66 USD. The fee will eventually rise to about $16.60 USD, writes Retailer Daily. In addition to dating services, Happily Ever After features dating books for discounts as high as 25%. Online dating support services company Whitelabeldating.com provides the software and database, as well as payment processing, customer support and hosting services.
The full article was originally published at Marketing Vox, but is no longer available.
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