MARKETING VOX -- July 6 -- Borders UK runs Happily Ever After, a service for single customers looking to meet other singles with an interest in books. According to The Bookseller, for an introductory period the monthly membership fee is approximately $1.66 USD. The fee will eventually rise to about $16.60 USD, writes Retailer Daily. In addition to dating services, Happily Ever After features dating books for discounts as high as 25%. Online dating support services company Whitelabeldating.com provides the software and database, as well as payment processing, customer support and hosting services.
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