ZOOSK -- July 24 -- Zoosk conducted a survey among one thousand Zooskers to learn more about their thoughts on virtual gifts.
- 76% would be more likely to respond to a potential match if they received a virtual gift from that person
- 15% have ever sent someone a virtual gift
- 37% send “traditional” virtual gifts, such as digital flowers or a box of chocolates
- 27% show off “wild side” by selecting virtual gifts like a martini or a strawberry dripped in chocolate
The full article was originally published at Zoosk blog, but is no longer available.
"A large percentage of users on dating sites like sending and receiving virtual gifts. They help the senders stand out from the crowd, and liven up the communication which is very important to users. It's definitely a significant revenue opportunity for dating sites of all types. At Viximo, we have seen even higher conversions with a higher quality, fresher, and larger inventory of gifts then Zoosk has. The content is what makes a user stand out, so the better content you have the higher the prices paid and conversions you will see from users. The issue is that content can become expensive and time consuming for publisher to do on their own. Readers of this might also be interested in this post: Top 3 Reasons Users Buy Virtual Goods (http://blog.viximo.com/corporate/2009/07/15/top-3-reasons-people-buy-virtual-goods/) and checking out how Viximo has increased virtual goods revenue for other publishers."
Posted by: Brian Balfour | Jul 27, 2009 at 04:22 PM
what happened to my unlimited free gifts for my serios membership.also the gifts upgraded each night.how do i get or find them?
Posted by: kenneth shirley(4everhope) | Jan 18, 2010 at 12:47 PM