Married Dating Site Banned From Advertising On London Cabs

BRANDREPUBLIC -- July 9 -- The UK Public Carriage Office, which regulates advertising on vehicles across the UK, has banned married dating website IllicitEncounters.co.uk from advertising on taxi cabs in London. The site, which is a dating service for men and women who are married, was planning a large London-wide campaign on taxis, but the PCO deemed the ad "unsuitable". IllicitEncounters.co.uk planned to use the tag line: "If you're happy in your marriage, tell your spouse. If you're not, tell someone else's." AshleyMadison.com commissioned several billboards in the US last year that featured its slogan "Life's too short, have an affair". The billboards were attacked by moral and religious groups and some were taken down under pressure. Ashley Madison also launched a TV ad at the time. FULL ARTICLE @ BRAND REPUBLIC