REUTERS -- July 8 -- Online entertainment has increasingly moved to the mobile handset. According to the trade association Mobile Entertainment Forum, the global mobile entertainment industry is now worth $32 billion. The industry also remains confident that it can continue to grow strongly despite the current economic challenges, predicting average revenue growth of 28 % for 2010. CCS Insight analyst Paolo Pescatore believes the most popular sites such as Facebook might struggle to charge on mobile as users would still expect the service to be free. Other services that could prove to be successful will be those which offer a core aspect for free and then charge a small fee for premium content. One online and mobile service that has followed this route is Flirtomatic, a fun dating social network that allows users to post their profiles and rank each other from "freak" to "off the radar." Over 1m profiles have been posted so far. FULL ARTICLE @ REUTERS
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