VIXIMO -- July 14 -- The Virtual Goods industry is growing extremely quickly. Some estimate the size of the industry to reach $5.5 billion globally this year. Virtual goods are sold in four primary arenas; Social Networks, Online Dating Sites, Games and Virtual Worlds. To understand virtual goods we need to understand what drives this value system:
- Virtual goods help users stand out from the crowd - Paying for avatar clothing, hair styles, and other accessories is natural to ensure you establish a visual identity that represents you. Users who distinguish themselves more on dating sites are getting more dates.
- Virtual goods help users express themselves - MySpace allows users to customize their profile pages to express their personal style and interests. This feature is so popular it is widely regarded as one of a few reasons why MySpace was so successful in gaining traction.
- Virtual Goods help users to gain an advantage - Users can purchase a “featured spot” in search results to increase exposure to the site’s audience and thus increase their chances of being noticed by a potential mate.
The full article was originally published at Viximo Blog, but is no longer available.
It's no surprise. Technology is here and we need to make the most of out it. Whether it's dating or playing online games like WoW where you get to customize and make your character unique. Any person would do anything to make himself stand out in the crowd.
Posted by: warcraft gold | Jul 17, 2009 at 04:51 PM