PR WEB -- July 29 -- Viximo, has released data from a study, exemplifying the effects content has on virtual goods revenue. Virtual gifts were ranked using criteria such as production value, subject relevancy, and interactivity on a 1 – 5 star scale. 3* gifts, being the average, represented a quality similar to Facebook virtual gifts. Sales and conversion data were compared between the ranked goods, finding that 5* gift content drove 3.7x the revenue of 3* content. Conclusion: the quality of goods has a profound effect on perceived value. Publishers selling virtual goods sell more and fetch higher prices by well designed merchandise tailored to their sites.
The full article was originally published at Viximo Blog, but is no longer available.
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Absolutely - we use a proprietary gift system on our platform. In essence, all gifts are a bunch of pixels, but we've seen gifts sell for anything from 50cents to $20 or more, it's crazy but very popular!!
It's never going to overtake other revenue but it's a nice little additional earner for dating sites on top of subscription revenues,
Ross
Posted by: Ross Williams | Jul 30, 2009 at 12:23 PM