Who Buys Virtual Goods?

VIXIMO -- July 22 -- There is a common myth that virtual goods are only bought by teens or kids. But if you look at industry data you will notice that all ages, demographics, and cultures actively spend money on virtual goods. Here are a few examples in each age segment:


35 – 50 Years Old
Dogster – 67% between 35 – 50 years old
Scrapblog – 58% older than 34

18 – 34 Years Old
HotorNot – 50% between 18 – 34 years old, 35% older than 34. HotorNot was doing around $2.5M a year on virtual goods.

12 – 17 Years Old
Gaia Online – 60% between 12 – 17 years old. Gaia has reported that it makes $12M a year in virtual goods.

The full article was originally published at Viximo Blog, but is no longer available.