35 – 50 Years Old
Dogster – 67% between 35 – 50 years old
Scrapblog – 58% older than 34
18 – 34 Years Old
HotorNot – 50% between 18 – 34 years old, 35% older than 34. HotorNot was doing around $2.5M a year on virtual goods.
12 – 17 Years Old
Gaia Online – 60% between 12 – 17 years old. Gaia has reported that it makes $12M a year in virtual goods.
The full article was originally published at Viximo Blog, but is no longer available.