Your Online Dating Site Will Fail! - Online Personals Watch: News on the Online Dating Industry and Business

« New Travelodges Open In Affair Hotspots | Main | Marriage-Maker Claims Are Tied In Knots »


Since when does hitwise make market predictions and since when does the UK generate more dating revenues than the US?

Julie Trump

Great article, and very true. I think it's fair to say with all the free dating sites popping up like Plenty of Fish and Dating DNA; that this market is due for consolidation.

Look for some major acquisitions in the coming months!

Fernando Ardenghi

Dear Mr. Brooks:

The world market remains enormous for companies wanting to launch a new online dating site;
The only way I see to enter the market and revolutionize the Online Dating Industry is offering a high quality compatibility matching method to dissatisfied/past customers of Online Dating sites, trying to steal their users; and to prospective customers of Offline Proposals.

Online Dating Industry should kill all types of Offline Proposals.


Fernando Ardenghi.
Buenos Aires.
[email protected]

Ross Williams

Fernando, nobody else will say so I'll say as I've not had my coffee this morning yet - for the love of God will you STOP plugging your compatibility matching on every single comment you make on this site and Online Dating Post. If it was the answer it would have been done - people far cleverer than you or I don't believe it is so please stop hijacking every blog post to talk about it.

And just to say there's a quite hilarious video response to the subject of this post by a guy called Sach at


Yes can be true but be aware that 50-50 or even 70-30 split will hardly work for your pocket. Since after you spend 50%on your marketing it will be nothing left for youself

Mel Kirk

Max - working on a revenue share basis is actually a good thing for partners, after all it's in our best interest for them to earn as much as possible as it earns us more too. Wouldn't you rather that than we charged an upfront fee and then had no vested interest in making your site work?

Matthew Pitt, MD, The Dating Lab

In response to the first comment, the UK online dating market is worth £95m (2009) according to leading market research firm Mintel (who specialise in predicitons!), who carried out a comprehensive study earlier this year. They predict the market will grow by just over 50% to £150m by 2014.

Compared to many business sectors the online dating sector IS growing healthily and those sites that can provide a quality service to thier customers will continue to prosper.

Sam Moorcroft,

Ross, you crack me up:-) I think you summed up what every other reader out there is thinking.

PLEASE PLEASE PLEASE Fernando, we are *begging* you.


Fernando Ardenghi

For Ross&Sam

You do not know the emails I receive!
They mostly say:

"Hello Mr. Ardenghi, having recently read one of your postings regarding eHarmony and scientific matching systems in general, I felt compelled to write ...... "

"Fascinating, Fernando. Thank you very much ........ Thanks again. You are really helpful. "

"Being a silent observer on OPW I have followed many of the interesting discussions you have led there."

"I've been reading onlinepersonalswatch for a while and am very impressed with the thoughtful comments you make. We are looking at investing in this space and am curious if you have any thoughts on free, ad-based on line dating sites and how viable they can become?"

"You always leave though-provolking comments and insights on dating blogs"

"I am writing you from Texas. I have had the good fortune of working with a prominent forensic talk show psychiatrist and author on a project that he is launching. .... I think that what you said many scientists are too busy to read their colleagues papers is 100 percent right. Most of all, I think that you are correct when you say: The main problem to solve IS NOT to design personality tests for dating. The main problem to solve IS TO invent a precise way / method to COMPARE the results of the tests between each others"

For Ross&Sam information
The Online Dating Industry needs a revolution, a Big Earthquake, not stupidities with more bells and whistles.
The Online Dating Industry needs innovation. But innovations will definitively come from new discoveries on Theories of Romantic Relationships Development.


Fernando Ardenghi.
Buenos Aires.
[email protected]

Sam Moorcroft,

...and, you're the one to bring us that revolution, correct?;-)

Does this revolution involve making money? 'Cause someone should definitely show me (and esp. Ross; that guy doesn't know sense from cents) how to do that. Please help us.

(off camera): "No, it's fine there beside the Maybach. Yes, I know I had you put it beside the Bentley yesterday. The green one. No, the silver one was on the other side. Yes, it was. Look, how it have been anywhere near the Murielago? That one was on the other side of the hangar. No, the yellow one, not the red one. That's the Enzo! Man!

Look, it couldn't have been on that side, and I'll tell you how I know - 'cause the jet was in Hawaii all of last week and has been sitting there ever since, in that exact spot, that's why! Why can't I get good help any more? Man!

Ahem, uh, sorry, where was I? Pontificating, oh yes...


keen to see prove of that. Does any WLD sites which you actually own works ? singles365 ? ? or may be recent .
All of them is small.

Does it clear sign that WLD team really know business and there solutions is optimal technically for there clients? Hmm I do not think so...

Mel Kirk

Max - You're keen to see proof that working on a revenue share basis is good for our partners? Considering that many of our partners are making 5 figures sums each month, I think that speaks for itself.

If you're asking for proof that we're interested in growing our partners sites? Why else would we have a dedicated team of account managers whose sole jobs it is to work on growing the sites - meeting with our partners to help them work on their branding and marketing campaigns? Oh and the whole team dedicated on focusing on improving functionality and new features in addition to direct to consumer marketing on behalf of our partners to encourage conversions? Hmm I think we do the best possible job for our partners actually.

We love what we do here at White Label Dating... we're passionate about our jobs - but then I guess that's why we're also the second largest paid dating company in the UK!

Mel Kirk

One last thing, that I should have added is our business model is different to that of some of our competitors - we don't actively try to grow our own sites as our focus is our partners. We don't compete directly with our partners, we try and help them.

Ross Williams

Max - as Mel said, unlike some white label companies (you know who I'm talking about here Max) we don't compete with our partners. We have a small portfolio of sites - enough to know what works for our partners and put our money where our mouth is - but we don't compete with our partners like some ;)

John Ardman

I think it is important that white label organisations in all industries have their own sites to do multi variable testing on for new features/functionalities and test marketing campaigns. This way they can learn what works and what doesn’t, they can use this knowledge to pass on to their partners/affiliates. I would expect any advice from an account manager to be tried and tested before I put my own money into promoting it however there is a clear line between using your own sites to test with and using your own sites to compete with partners/affiliates. This is a definite turn off for any potential partner/affiliate.


Mel and Ross ok ok it seems WLD has a good business model. Will speak now with my team in order to understood why your "top partners who making 5 figures sum" all making "plan B" sites with us now :-)

Mel Kirk

Max - many of our partners started off with sites on many platforms to test for themselves which worked best for them. Feedback from these people is that our conversion rates were simply better than any of our competitors which is why they chose to progress with us. I would suggest speaking to your team is a good idea as I would be very surprised to find these partners starting further sites with you when they've had negative experiences in the past.

Top brands prefer the peace of mind of working with a UK company. We have over 60 people employed and stationed in Windsor at this stage. A far cry from the outcrop wild west of the Ukraine that is your base ;) Our affiliates, partners and the large signature brands that we work with have peace of mind knowing that we're close to them not only in locale, but in also language.


Oh ok so now Ukraine against Britain it seems ! What are shame then for your guys proud French overtake English dating business. Paris Paris :-)
In Crimea now. studying Czar Russia and Great Britain history. Are you aware of the past my friend :-) ?

John Ardman

I think I recall that one. I believe Czar Nicholas was assassinated? And his son agreed to give up??

Not a great example Max.



John, fact is Crimea never belong to English-Turkish alliance. And mistake to participate in Crimean war cost England a lot.

Mark Brooks

You guys are funny. We miiiight be getting a little off topic now. :-)


yeah we are but ukrainians are very peaceful normally :-) and I not started comparison of wild Ukraine and respectable Windsor. So we are keen to invite Mel and Ross to Ukraine to show how wild we are :-)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Subscribe Here


  • Dig Deeper - Research Categories

We're Social

  • Facebook  X   Youtube Linkedin