BUSINESS TIMES -- Aug 10 -- Virtual goods are fast becoming big business for real. Zynga, the online social gaming company founded in 2007, gets two-thirds of its projected $100M annual revenue selling virtual goods ranging from digital farm buildings to poker chips. In 2009, an estimated $400M to $600M will be spent on virtual goods in the U.S., and $5.5 billion globally, according to Brian Balfour, founder of Viximo. His firm provides virtual goods services to social networking, online dating and casual gaming sites. Zynga CEO Mark Pincus believes North American virtual goods activity could exceed $15 billion by 2014. FULL ARTICLE @ SF BUSINESS JOURNAL
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