OPW -- Aug 6 -- Back in January, Match.com launched a 100% free dating site DownToEarth. "DownToEarth.com features a unique RealRatings™ tool and zero tolerance for lewd behavior and inappropriate photos to keep daters honest when creating profiles and posting pictures", stated the official press release when the site was launched. I signed up for DownToEarth today to see how it compares to PlentyofFish.com and OkCupid.com. This is one of the profiles you can find on DownToEarth. Pretty lewd, isn't it? Here's another and another 1, 2, 3, 4, 5,... Is there a profile approval process in place? Has DTE been laid out to pasture? DownToEarth traffic is down 30% over last 3 months according to Alexa. (Full Disclosure: Plentyoffish is a client of Courtland Brooks). - Irena Brooks