CASUAL ENCOUNTERS -- Aug 27 -- Besides being a serial web entrepreneur, Ross Williams is founder and CEO of WhiteLabelDating.com.
Q: What can you tell us about your life outside of the White Label Dating universe?
A: Well, there’s an online bio to be found at http://www.rosswilliams.com which goes through my background before starting WhiteLabelDating.com. Outside of work I enjoy travelling and I’m also a big car fan.
A: Absolutely, without a shadow of doubt.
Q: What thing or things do you enjoy most about your position as WLD’s CEO and why?
A: I have a fantastic team around me – I employ 65 staff full time in our UK Headquarters – and we have a great environment, working together, earning good money and helping people find fun and love online.
Q: What do you think is the most important advice that someone considering starting a white label dating site should receive?
A: Visit the platform provider. Some disreputable companies will promise the world, but it’s you who needs to pay for the marketing and take the risk, so make sure you meet with the people in person, meet with their customer support team, development team (who will provide your users with new features) and ideally meet with some of their current partners as well.
The full article was originally published at Casual Encounters, but is no longer available.
I tried to join WhiteLabelDating, but it didn't do much for me! The front page talks about easy to customize templates, but when you actually sign up for it you'll find that you only have one locked template you won't be allowed to even see. You'll need to have an extensive knowledge of html to even get started. Many people who decide to join a W. L. program obviously do not have designing skills otherwise they'd create their own site and keep 100% of the revenue. Hopefully Ross will read this post and perhaps make adjustments to help newbies make their dreams into reality. In the meantime I went with World Dating Partners for my site http://www.ecinderella.com/ and am quite happy with them so far. I'm also looking into EasyDate, but still haven't been contacted yet. Their sites look pretty good and I'd like to have a site like that for another of my domains.
Posted by: Chris | Oct 16, 2009 at 12:43 AM
Hi Chris, with my respect to Ross and what he did in the last couple of years, I would agree with you about luck of instant solutions on WLD platform. Did you have a chance to look at the new platform www.datingfactory.com? It has "best of both" - high conversions of WLD plus superb back end competitive with WDP and many more. To adress anyone who wants to meet Dating Factory team in person - we all will be at Idate 2010 in Miami.
Posted by: Tanya Fathers | Oct 25, 2009 at 05:49 PM
Hi Chris, sorry to hear you are awaiting contact from easydate. If that is still the case please email me directly on [email protected] and I will ensure we can get you up and running ASAP.
Posted by: Tim Simmonds | Oct 26, 2009 at 09:48 AM