GUARDIAN.CO.UK -- Aug 24 -- While internet dating is commonplace, Shaadi.com is a more serious proposition; one of the most successful matrimonial websites and increasingly popular with Asians looking for a life partner. Since its launch in 1997 ~15M people have signed up to Shaadi. The site has 300M page views a month; 6,000 new profiles are added every day. The site is tailored to the typical criteria of traditional matchmakers, with questions about family values (traditional, moderate or liberal), profession and even complexion. "The young people on the site want to exercise choice but not without the blessing of their parents. In practice, they are still imprisoned by the idea that finding an ideal partner is about creed and career rather than chemistry, said Shaadi CEO Anupam Mittal. FULL ARTICLE @ GUARDIAN.CO.UK
Mark Brooks: We just interviewed the CEO. See the interview.