MHT -- Aug 7 -- It’s hard enough for online retailers to get consumers to spend money on real goods and services but Viximo is betting that sites will want to get into the business of selling virtual goods. Viximo provides a white-label virtual goods store with gifts and personal accessories designed to complement online identities and messages. The company is getting traction in places such as dating sites, casual games and social networks, where virtual goods are used as gifts, incentives and add-ons to user profiles. In April, Viximo announced a $5M funding from Waltham-based North Bridge and Boston-based Sigma Partners.
The full article was originally published at MHT, but is no longer available.
See all posts on Viximo
