IOVATION - Sep 21 - According to Forrester Research online dating is the third largest producer of revenue out of all paid content sites, generating $957M in 2008, a figure that the firm predicts will grow 10% by 2013. The increased popularity of online dating is also good news for scammers. According to trends revealed by Google, search terms like “online dating” and “free dating” are getting the most hits from fraudsters in African countries. One of the important ways Iovation helps companies in the dating industry is by raising the bar for re-identifying scammers, by focusing on the computer they use. With device reputation, it is much easier to identify scammers trying to return to a site and repeat their scam or con.
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