Ten Announces 40% Stake In Oasis Active - Online Personals Watch: News on the Online Dating Industry and Business

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It's all good and well talking about user growth. The problem is Oasis Active is not a financially viable model. I do advertising for some of the largest Australian dating sites for a living and know what a site the size of Oasis Active would cost in traffic & infrasture and the worth of its Banner advertising. The truth is Oasis is losing money. And in my opinion Channel Ten are stupid - they run approx 1/2 million dollars worth in TV ads for Oasis totally free each month and for that if they get $10,000 back each month I would be exaggerating. If I was a Channel Ten shareholder I'd want the head of the idiot who made the deal. Oasis Active's ultimate future is to go broke.

Alan Jones

It is odd that press release speaks of "Oasis Active heads towards the milestone of one million unique users worldwide" and " Oasis Active as it nears one million unique users". If it has 998,000 users and grows at 80,000 per month (2,666 per day) why wouldn't they just wait another day and say "over 1 million users". Fishy.

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