NY TIMES - Oct 15 - No one was more eager to advertise on the new ABC comedy “Cougar Town” than CougarLife.com. But ABC rejected the commercial. The site is urging visitors to sign an online petition to get the network to change its mind. The commercial has appeared during the broadcast on about 15 stations in cities like Miami, Denver and Pittsburgh. But Noel Biderman, president of Avid Life Media in Toronto, which owns six dating sites including CougarLife.com, said those were “not major metropolitan centers, which is not how you build dating sites. You really need to be in L.A. and New York and Chicago.” Cougar Town drew 11.4M viewers to its premiere on Sept. 23, and 9M and 7.8M for its second and third episodes, respectively, according to Nielsen. FULL ARTICLE @ NY TIMES
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